“Time Princess”, released in the second half of 2020, is the first female-oriented game developed by the Group.
As of 30 June 2022, the game has over 540 million registered users worldwide and nearly 11 million MAU. IGG will continue to release new game content and different promotional initiatives to extend the game’s longevity. During the Period, the Group continued to release regular updates and collaborated with Universal Pictures to introduce characters from their smash hit, Kung Fu Panda 3, into the game. The game has been well-received by gamers since its launch and continues to generate stable revenue for the Group. “Lords Mobile”, released in March 2016, is the Group’s first cross-platform, multi-language, real-time game designed for global gamers. As a result, the Group recorded a net loss of HK$172 million in the first half of 2022, narrower by 17% compared to the net loss of HK$207 million in the second half of 2021.
Due to the valuation fluctuation and performance losses of the investee companies, the Group’s investments recorded a loss of HK$114 million. IGG’s core game business turned from a net loss of over HK$80 million in the first quarter of 2022 to a net profit of more than HK$20 million in the second quarter of 2022. The Group continued to optimise resource allocation and control costs amid the operating challenges. During the Period, revenue generated from markets in Asia, North America and Europe accounted for 37%, 33% and 24%, respectively, of the Group’s total revenue. “Lords Mobile”, IGG’s flagship title launched seven years ago, continued to generate stable revenue, contributing over HK$2.0 billion in the first half of 2022. In the first half of 2022, the Group’s revenue declined 23% year-on-year and decreased 12% half-on-half to nearly HK$2.5 billion amid the challenges caused by intensifying competition, the Russia-Ukraine War and persistently high inflation globally. The Group successfully released several new games in different genres, achieving a new milestone in portfolio diversification. IGG continues to maintain its competitive edge by leveraging its years of experience in global operations. In 2021, the continuous spread of the COVID-19 pandemic across the globe and the introduction of new regulatory measures for games in China intensified competition in the games industry. The Group’s international presence and partnerships have enhanced its competitive advantage in the industry.
Over the years, IGG has aggressively pursued a strategy of globalisation in R&D and operations, establishing long-term relationships with over 100 business partners, including global platforms, advertising channels, and vendors such as Apple, Google, and Meta. IGG is headquartered in Singapore with local offices in the United States, China, Canada, Japan, South Korea, Thailand, the Philippines, Indonesia, Brazil, Türkiye, Italy and Spain, and users from more than 200 countries and regions worldwide. Embracing our corporate spirit of “Innovators at Work, Gamers at Heart”, the Group is dedicated to creating high-quality and enjoyable games that will stand the test of time. After years of effort, the Group’s mobile games are now available in 23 different languages worldwide, and IGG has been listed among the “Top 52 Publishers” globally by data.ai for eight consecutive years.
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Leveraging its success in client and browser PC online games, the Group changed its strategy to target the mobile games market in 2013.
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